„If you want the new, you need to let go the old. Looking back however taught me to sharpen my view for what is ahead.”

In August 2024, I will retire and leave my business desk at a global sports brand. Even though I was a distance runner who is mostly lonely on runs, my entire journey through the sports business world was one big team effort. Now the time has come for searching new trails.

In reflecting my past 40+ years in the sports industry, I learned one thing in particular: By travelling globally, I developed deep mutual respect for other cultures and their needs. Realising we are facing huge challenges in other parts of the world. It encouraged me to support with focused initiatives. My former colleague Yaw Heiser was always an inspiration to me and my spark to support his vision and goals with WAY COACHING GHANA.

Some key facts about myself…

Team member @ History Management /// adidas Archive (until August 2024)

Former roles in Global Comms, Global Product Marketing, Works Council & Supervisory Board.

Born: 1960,

German nationality.

Loves: Out in nature with my golden retriever, marathon distance running, playing my lovely Martin guitar but above all being a happy grandfather now to a small newborn grand child

Married to my wife Karin since 1991.